Addressing your mailing piece to "Ms. Hill" instead of "Dear Friend" Will increase your response rate. How much you ask?
At least 10%. If I yell “Hey, you!” in a crowded room a few people turn and look. But if I yelled “Hey Mark Hasara Most likely he would be the only one to turn around. We are all tuned into our own name.
The Direct Mailroom allows you to elevate your customers or prospects out of a crowd of people and call them by name, address their needs and interests, and show them how much you appreciate them as a customer. You can set up mail pieces in advance to go to Ms. Hill so you don’t miss a thing. You can send the same card to your whole list and have each one individualized with one click.
Build your relationship by simply addressing from your Direct Mailroom website a mail piece to Ms. Hill instead of Occupant or, more strategically, placing special messages on the piece that may be of special interest to Mark. All information that can show your customers you took the time to meet strengthen long-term, loyal customer. You can set up mail pieces in advance to go to Ms. Hill so you don’t miss a thing. You can send the same card to your whole list and have each one individualized with one click.
If you owned your own beauty shop, and wanted to service a variety of customers, what’s your best option: print one piece that reached everyone with a general message?
Most little boys don’t care about the perm of the month. The Direct Mailroom lets you recognize your customers’ buying habits and targeting them with specific offers that are right for them, works best.
You know when a women comes in for a perm she will be ready in another 3 months to do it again. Set your mailer up the day she gets her perm in three months she automatically gets the Certificate to come in for another perm. The man who gets his haircut every three weeks can be set on a series of Thank You, Come in for a trim, and refer a friend certificates.
It is five times more difficult to gain a new customer (or regain one you have lost) than it is to retain and service a current customer. Customers leave for two basic reasons ... SERVICE AND PRICE.
Keep them coming back for more; show them you care about what is important to them. “Hey Ryan, our calendar shows your wife’s birthday is coming we have a beautiful new line of earrings in and a fantastic deal on birthstone rings.” Print a valued customer certificate inside the card for a 10% discount and Ryan will know that you are looking out for him and his happy marriage. Remember ... helping your customer, helps you.
Add a personalized message or a “teaser” to your mail piece. You have information that is important to your customer or prospect, use it! Create an infinite number of special sales that appeal to an individual customer.
By monitoring responses, we can help you create a database to profile your customers and identify: the frequent users, individual buying habits or group trends?
Maintain a database of your customers in you Direct Mail Room Office. Keep track of what brought them to you, what items they are interested in, their birthdays, even their hobbies and if they referred any friends to your business. A customer database is an important tool that will allow you to determine what “kind” of people tends to do business with you and your company.
