8 Advantages - Direct Mailroom

René Gnam's 8 Reasons Why Direct Mail Marketing

Has Advantages that Make Sense for Small Companies

by René Gnam

1. MEASUREMENT

You can achieve greater measured results.

2. FLEXIBILITY

You can be as expansive as you wish or your mailings can be tailored to concise interests.

3. SELECTIVITY

You can zero in on almost any target audience and eliminate costly exposures to wasted audiences.

4. PERSONALIZATION

You can use a name any number of ways. You can also highlight your prospect's interests whether you mail to a consumer or businessperson.

5. RESPONSE

Direct mail usually achieves the highest percentage of response per thousand people reached, higher than any other advertising medium.

6. TESTING

You can only do limited testing in other media, but with direct mail, you have an unlimited opportunity to test so you can acquire considerable information on product acceptability, pricing, audiences, offers, copy approaches, and on and on.

7. PROFIT POSSIBILITIES

A customer acquired by mail remains a mail-oriented customer and can be sold to again and again, often without expensive sales calls by using highly-targeted and therefore, inexpensive direct mail promotions.

8. EXTENSIVE REACH

You may think your company is too small to compete with the giants. That's not so if you use direct mail.